Regardless of how popular communication platforms like Facebook and Twitter become, email marketing still has value to an online marketer. Email is so effective because almost everyone uses it, so learning to leverage it is a great way to increase conversion rates and boost sales. It also allows you to forge a relationship with your future customers. However, if those emails aren't reaching their destination, all your work will be for nothing, so you'll need to address this issue. This article will delve into some helpful tips to help you find ways to improve your email deliverability.
Do not utilize email attachments because they usually contain viruses. In addition, email attachments are heavy and might come back to you from some of your recipients. If you really have a file that your subscribers have to download, upload it to your site first. Then send a link for downloading in an email. If you are internet savvy, you probably have noticed that the most professional way to send a file is with a link. This is a safer method for delivering your file. Also, it increases your rate of deliverability. Using double opt-in is a great way to counter the email deliverability problem. When you deliver your original email, it will contain a confirmation link. The person who opens the email has to click on the confirmation link to verify themselves. In addition, they have to confirm that they subscribed to your email list.
Certain words should be avoided, such as free, money, cash and other such triggers. Spam filters look for emails containing words like these in either the subject line or the body of the email. If you find you need to use those words, work on finding alternatives. For instance, you could write 'no cost' rather than using 'free'. Email service providers will scan the words you use in your messages in an attempt to try and cut down the amount of spam being sent out. You don't really have much control on how these filters work but what you can control is how your own campaign shapes up. Take some time to think about your choices, because your email marketing will depend on this.
Try not to send out identical email messages in bulk, as this could raise red flags. If you have to send out a large number of email messages then make sure you're sending them out in batches. Your email is more likely to be delivered safely to the intended recipient this way.
This article has discussed how to avoid having your emails become undeliverable. There are many other variables involved when it comes to delivering emails but for now, what we discussed here would be enough to help you get started. Before you start an email campaign take the above tips into consideration.
Do not utilize email attachments because they usually contain viruses. In addition, email attachments are heavy and might come back to you from some of your recipients. If you really have a file that your subscribers have to download, upload it to your site first. Then send a link for downloading in an email. If you are internet savvy, you probably have noticed that the most professional way to send a file is with a link. This is a safer method for delivering your file. Also, it increases your rate of deliverability. Using double opt-in is a great way to counter the email deliverability problem. When you deliver your original email, it will contain a confirmation link. The person who opens the email has to click on the confirmation link to verify themselves. In addition, they have to confirm that they subscribed to your email list.
Certain words should be avoided, such as free, money, cash and other such triggers. Spam filters look for emails containing words like these in either the subject line or the body of the email. If you find you need to use those words, work on finding alternatives. For instance, you could write 'no cost' rather than using 'free'. Email service providers will scan the words you use in your messages in an attempt to try and cut down the amount of spam being sent out. You don't really have much control on how these filters work but what you can control is how your own campaign shapes up. Take some time to think about your choices, because your email marketing will depend on this.
Try not to send out identical email messages in bulk, as this could raise red flags. If you have to send out a large number of email messages then make sure you're sending them out in batches. Your email is more likely to be delivered safely to the intended recipient this way.
This article has discussed how to avoid having your emails become undeliverable. There are many other variables involved when it comes to delivering emails but for now, what we discussed here would be enough to help you get started. Before you start an email campaign take the above tips into consideration.
About the Author:
Curious how intelligent marketers create a free mailing list of net users with interests in emails, and use it for their business? Be intelligent and click through to this article about outbound telemarketers and get these tips from the pros.
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